This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.

Benefits:

• Helps prime hair while processing to prepare for cool/silver blondes
• Charcoal-infused formula helps counteract brassiness while processing hair
• Delivers up to 9+ levels of lift!
• Builds bonds for strong blondes
• Does not transfer when rinsing
• Protects hair and reduces styling breakage by over 54%*
• Strengthens hair, making it 2x more resistant to breakage*

Ideal When:

• Pairing with cool/neutral Blonde Life Demi Gloss Shade
• Your client wants on-trend, cool, gray, ash or silver toned blonde hair
• You want ash blonde hair that looks healthy
• You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application*
• A powerhouse formula, including Tamanu Oil and Monoi Oil

How To Uee:

• OFF-SCALP: Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice.
• ON-SCALP: Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP.
• Process up to 60 minutes or until desired level is achieved. Do not use heat.
• Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well.
• Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair.
• Style as usual with your favorite Joico products.

*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.