Discover Essensity - Schwarzkopf's first permanent ammonia-free color line with Phytolipid Technology, which delivers natural looking color results and respects the multi-tonal reflexes of the hair. It provides up to 100% white hair coverage and is free from ammonia artificial fragrances.

Total Satisfaction - What hairdressers say about Essensity after 1,500 applications in 174 salons across Germany and Spain:

• 93% were satisfied overall 
• 83% experienced a new performance level
• 92% say new Essensity is gentle to the hair
• 90% claim increased scalp comfort
• 87% would recommend it to colleagues

Schwarzkopf Essensity Ammonia-Free Permanent Color offers superb color performance with up to 100% gray and white coverage. Oil-in cream color with up to 4 levels of lift and more than 90% naturally derived ingredients. It also offers protection against external influences for a long-lasting color and natural shine. Essensity color should be mixed in 1:1 ratio with Schwarzkopf Essensity Activating Lotion for best results. The Activating Lotion works in perfect harmony with the Essensity color cream for long-lasting color.

How To Use:

• Usage of color: Mixing ratio 1:1 - Apply on dry hair. Allow to develop for 30-45 minutes.
• Use 2.5% Essensity Activating Lotion when coloring hair darker.
• Use 5.5% Essensity Activating Lotion for tone-on-tone, 1 tone lighter or coverage.
• Use 8.5% Essensity Activating Lotion for coloring 1-2 tones lighter.
• Use 11.5% Essensity Activating Lotion for coloring 2-3 tones lighter.
• For faded color or on previously tinted hair follow dual application with diluting color with water or conditioner for mid to ends hair shaft