The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That’s the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, you’ll swiftly nail dreamy blonde looks.

Here’s Why You’ll Love It…Achieve maximum lift and conditioning with this breakthrough blonde technology.

• Maximum-lift-plus deposit without bleach
• The ultimate timesaver, delivering up to 5 levels of lift to natural hair with one-step lightening and toning
• Champagne features an ash background and Pearl features an ash-violet background to counteract unwanted warmth while lifting 
• Clear Booster can be used as a stand alone shade or mixed with Champagne or Pearl to increase lift and customize deposit
• Seals in intense hydration, softness, and nourishing conditioners until your next color service**
• Restores Arginine that haircolor services deplete during processing
• Damaged, color-treated, and bleached strands are instantly rejuvenated
• Ultra-reflective shine and healthy, luminous color
• Gentle, fresh fragrance with bergamot, iris, and sandalwood neutralizes airborne ammonia
• Perfect viscosity for a drip-free bowl and brush application