100% Gray Coverage in radiant shades. Unlock hair’s youth potential with LumiShine YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce, body, and signature LumiShine shine. Resilience returns. Smoothness and softness are restored. Resistant gray gets our most gleaming and gorgeous coverage.

Experience 5 flawless features to help lock in hair’s youth:

• Graying hair: Lock in 100% gray coverage
• Lifeless hair: Lock in body, movement, and bounce
• Coarse hair: Lock in manageability, noticeable smoothness, and increased softness
• Dull hair: Lock in radiance with up to 2X the shine
• Dry hair: Lock in hydration and help prevent breakage

Keep youthful looking hair on your side with radiant, lustrous shades offering 100% gray coverage and a complete healthy-looking hair protection plan. Deliver shiny, strengthened, restored hair with the dependability of LumiShine Permanent Crème Color.

How To Use:

• Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer)
• Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.)
• Process for 35-45 minutes for gray coverage.