LumiShine Ash Ash (AA) Series — a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move.

Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage — guaranteed! Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula:

• Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
• Reduces breakage

The result: gentle, glossy and gorgeous results.

With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.  

LumiShine offers:

• A common level system
• An easy 1:1 mixing ratio
• A full spectrum of intermixable shades
• Ultimate client comfort

Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.