Ready to see what a little blue will do? With Vero K-PAK’s NEW Blue Ash Series, you’ll have the power to create cool-as-can-be blonde and brunette looks without an ounce of unwelcome warmth. In a single service, those unwanted brassy tones are instantly neutralized and countered with a targeted blue-hued base; while the formula, containing our exclusive Quadramine Complex, helps deliver luxe, healthy-looking hair.

Just one try and you’ll see why Vero K-PAK’s pure tone, permanent crème palette is the joi of artistically adventurous colorists everywhere! Quadramine Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy and total confidence only Joico can deliver.

• True tonal series to unleash your artistic potential
• Delivers the ultimate in healthy, luminous, long-lasting color

Why You'll Love It:

• Cools unwanted warmth and brassiness
• Helps repair and protect with Quadramine Complex
• Intermixable pure tone shades for amazing artistic freedom and creative shade possibilities
• Delivers healthy-looking, long-lasting color results

Ideal When:

• You want the artistic freedom to create cool, blue ash-based color creations
• You want to lock in vibrancy and shine
• You want to help reconstruct each strand for healthy-looking hair after every single service
• Delivers healthy-looking, long-lasting color results

How To Use:

• Standard Shades: Mix 1 part Vero K-PAK Permanent Crème Color to 1 part Vero K-PAK Color Veroxide.®
• High Lift Shades: Mix 1 part Vero K-PAK Permanent Crème Color to 2 parts Vero K-PAK Color 40 Volume (12%) Veroxide.