Time is money, make every minute count with LUMI10!

Experience in just 10 minutes:

• 100% gray coverage in just 10 quick minutes
• Concentrated pigments that deliver immediate cuticle penetration and deposit
• Reduced breakage and 100% replenished and restrengthened hair
• Long-lasting color with even coverage
• Supercharged conditioners nourish and protect for up to 30 shampoos
• Leaves hair feeling moisturized, supple, and soft to the touch
• All LumiShine benefits, including up to 2X the shine

Easy Add-on - Want to master the art of the upsell? It's easy, when you have a fast and fierce color service to entice your cut and style clients.

Fast - Imagine the tagline, Express Color Services, being able to squeeze in clients for a variety of services.

Flexibility - Become the Queen of Customer Service. Late client? No prob!  Walk-in client? Come right in!

Easy To Use - Pre-blended shades and straightforward formulations take the guesswork out of the equation.

Hand In Hand - This express color plays well with your existing Joico color offerings.

Compact inventory offers perfectly edited shades will cover most of your color-retouch clients.