Permanent Colour

  • Joico LumiShine 7NB Natural Beige Medium Blonde 2.5oz

Joico LumiShine 7NB Natural Beige Medium Blonde 2.5oz


Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage — guaranteed! Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula:

  • Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
  • Reduces breakage*

The result: gentle, glossy and gorgeous results.


With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.  

LumiShine offers:

  • A common level system
  • An easy 1:1 mixing ratio
  • A full spectrum of intermixable shades
  • Ultimate client comfort

Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.


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