Semi & Demi Colour

  • Joico LumiShine Demi Liquid 10NWB Natural Warm Beige Light Blonde 2oz

Joico LumiShine Demi Liquid 10NWB Natural Warm Beige Light Blonde 2oz


Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X more shine + 100% gray coverage — guaranteed! Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula:

  • Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
  • Reduces breakage

The result: gentle, glossy and gorgeous results. Easy as 1-2-3!

With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.  LumiShine offers:

  • A common level system
  • An easy 1:1 mixing ratio
  • A full spectrum of intermixable shades
  • Ultimate client comfort

Lumishine Repair+ Demi-Permanent Liquid Color:

  • Up to 2X shinier hair
  • Ammonia-free, pH-balanced formula with ArgiPlex Technology instantly restrengthens hair
  • Ideal viscosity for drip-free bottle application
  • Versatile formula—corrects, glazes, glosses, and blends gray

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