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  • Joico LumiShine Demi Liquid 10PV Platinum Violet Lightest Blonde 2oz

Joico LumiShine Demi Liquid 10PV Platinum Violet Lightest Blonde 2oz


Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X more shine + 100% gray coverage — guaranteed! Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula:

  • Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair
  • Reduces breakage

The result: gentle, glossy and gorgeous results. Easy as 1-2-3!

With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type.  LumiShine offers:

  • A common level system
  • An easy 1:1 mixing ratio
  • A full spectrum of intermixable shades
  • Ultimate client comfort

Lumishine Repair+ Demi-Permanent Liquid Color:

  • Up to 2X shinier hair
  • Ammonia-free, pH-balanced formula with ArgiPlex Technology instantly restrengthens hair
  • Ideal viscosity for drip-free bottle application
  • Versatile formula—corrects, glazes, glosses, and blends gray

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