The Joico Defy Damage In a Flash 7-Second Bond Builder is a unique liquid-cream treatment that helps to instantly strengthen the hair's structure and create bonds. This bond builder undergoes an exothermic reaction when in contact with water, which creates that liquid-to-cream consistency that helps boost hair strength by up to 20 times.

The Joico Defy Damage In a Flash 7-Second Bond Builder is formulated to protect hair strands from the daily effects of heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This treatment is lightweight, so it never weighs down the hair and is ideal for all hair types and textures in need of strengthening and intense nourishment.

Benefits:

• Safe for color-treated hair
• Silicone-free
• Hair is up to 20 X more resistant to breakage
• Creates bonds and strengthens the hair structure
• Leaves hair silky smooth without weighing down

How To Use:

• Shampoo with Defy Damage Protective Shampoo and rinse well.
• Apply Defy Damage In A Flash directly to wet hair (mid-shaft to ends.)
• Massage into hair until the product forms a creme.
• Leave it on for 7 seconds. Rinse.