So Pure Cool neutralizes brassy tones*. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow.
Features:
- Vegan and cruelty-free
- Carbon neutral
- Free from gluten, silicones, and sulfates
- Refillable packaging
- Concentrated formula
- 90% naturally derived
How To Use:
- Massage into wet hair.
- Leave in for about 1 minute to let the pigments do their work.
- Rinse thoroughly.
*Based on a consumer panel of 26 participants after 5x So Pure Polish total line application (shampoo + conditioner).
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