A color-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve color, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.

Benefits:

• Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil
• Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz
• Gentle enough to use every time you cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome
• Optimized pH cleanses hair and scalp without over-drying
• Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier
• K18PEPTIDE™ helps reduce protein loss to keep hair feeling healthy and strong

How To Use:

• Safe to use every time you wash.
• Massage into hair, focusing on scalp.
• Thoroughly rinse. K18Retail
• Repeat as needed.
• For best results, follow with DAMAGE SHIELD protective conditioner.