Clarifying shampoo is an excellent purifying shampoo for use on every hair type to remove product build-up and other impurities. Professional stylists use Clarifying Shampoo to prepare the hair for hair color and other salon services to insure the best results possible. Gentle cleansers and chelating agents remove product build-up, and environmental pollutants such as mineral deposits from hard water, chlorine from swimming pools in addition to other pollutants such as trace metals from motor vehicle emissions. Clarifying Shampoo does all this while leaving the natural protective layer of the hair intact. Surrounding impurities and gently floating them off the surface of the hair, allows for a color safe and gentle daily use or for when hair needs deep cleansing.