Allure is a haircare brand dedicated to developing innovative & quality products! Founded in 2011, Allure started off with one product - the Allure 450 Flat Iron which became a staple tool to have at every salon station. In 2017, Allure launched another hot-seller, the perfectly crafted Allure Straightening Brush. Today, Allure carries a wide range of professional hair products from Allure Precision Shears, to the Allure All-Purpose Cleaner, to the Allure Reusable Towels.
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