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Our specialty is haircolor cleansing and conditioning. Our vision is for you to love your haircolor. We make color fade a thing of the past. For luxurious and healthy hair.

Stop Fade. Extend haircolor happiness. Our products are 100% Vegan, Gluten-Free. Sulfate-Free. PPD-Free. Ammonia-Free. Peroxide-Free. Cruelty-Free. No Animal Testing. Health and safety are important to us. We only use direct dyes that are safe and FDA/EU compliant.

Voted #1 Hair Product worldwide at Cosmoprof Bologna 2018. Global industry’s most prestigious award for mass and professional products.

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