Schwarzkopf Professional's heritage color brand Igora Royal brings you true color in High Definition with uncompromising coverage and unbeatable retention. Developed with colorists, for colorists IGORA ROYAL lets your creativity run free providing you with the tools to transform imagination into reality, with true-to-tuft color results for ultimate reliability – even under the most challenging conditions. Explore our portfolio of permanent color, developed to provide a solution to your everyday salon requirements from specific client needs such as total coverage and increased scalp comfort to satisfying the most creative colorist with over 120 beautiful, intermixable shades to choose from.

The first of these trends is Dusted Rouge, inspired by the creative minds of Lesley Jennison and Jean Philippe Santos. The Igora #RoyalTakeOver Dusted Rouge collection offers an authentic, yet sophisticated take on reds with six unpolished shades, from barely-there red hues to deep shaded vintage tones.

Six additional shade mixes have also been created with the IGORA #RoyalTakeOver Pastelfier – an ingenious product that dilutes the intensity of all IGORA ROYAL tone directions to create amazing pastel shades! The IGORA #RoyalTakeOver Pastelfier is a creative booster, which can be mixed with any Igora Royal shade for endless creativity. Apply with the Color Melter Tool for a natural-looking, melted colour effect.